BUSINESS CONCEPT AND GOALS

Vision

”The ultimate shopping trip”.

Business concept

RNB RETAIL AND BRANDS develops and distributes its brands through clear-cut concepts and stores offering an attractive range of fashion wear with the aim of providing excellent service and a world-class shopping experience to customers.

Operational goals

RNB RETAIL AND BRANDS aims to provide excellent service and a world-class shopping experience to customers with the help of well-trained and highly motivated employees. The goal is to achieve a conversion rate (proportion of paying customers to the number of store visitors) of 20%.

Financial goals

• Achieving a long-term operating margin of 10 percent
• Achieving a long-term sales growth of 5-10 percent
• Debt/equity-ratio 0.5-1.0

Sustainability vision

To create a company that accepts its responsibility and strives to achieve outstanding quality and environmental and ethical excellence in its operations. We aim to exceed customer, employee and market expectations for high-quality products combined with an extraordinary shopping experience.

Sustainability target

To create satisfied customers and sustainable operations and enable long-term financial sales growth of 10 to 20%. Read more about our responsibility here