Department stores

RNB RETAIL AND BRANDS offers a unique distribution platform for national and international brands in strong marketplaces. We have extensive operations in the leading department stores in the Nordic region – NK Stockholm, NK Gothenburg and Illum in Copenhagen. In addition, we have operations at one of Sweden’s largest outlet areas: Kosta Outlet outside Växjö.
Common features of our concepts at the department stores is a focus on the customer meeting and high quality of the product range, store environment and customer service. The operations range from children’s clothing to jewelry and all of our customers have high expectations for service, knowledge and quality.

Partner model

Consumer behavior has changed and a wide range combined with renewal in the stores in currently a central success factor. The times when purchasing was conduced one or two times a season and empty shelves week after week were filled with the same models from inventories are gone, Consequently, within RNB RETAIL AND BRANDS’ department store business, we have created a business model that benefits us, our suppliers and our customers.

We call the business model for our partner model, since instead of a traditional customer/supplier relationship, we enter into a partner agreement with our suppliers. RNB RETAIL AND BRANDS creates attractive store concepts, with an attractive range from national and international brands in the right marketplace. There we provide our suppliers the possibility to create a lively range and to increase variation during the seasons.

Customers who know that there are continuous changes in the store return more often. New garments during the season is an important success factor and that individual garments or entire collections that are not sold continuously are revitalized or removed from the assortment. This provides the customers with a current and attractive offering that contributes to increased sales.